Connected Pedestrians

Consumer use of mobile devices has changed the way we behave.  Although much emphasis has focused on drivers, there is growing evidence that pedestrians are increasingly at risk.  Texting, emailing, talking on the phone, listening to music, and playing video games while walking can, and do, contribute to unsafe behavior on the streets.

A 2013 study by researchers at Ohio State University examines the correlation between pedestrian use of mobile devices and pedestrian injuries.  Sampling injury reports from 100 hospitals, they found that the number of pedestrian injuries due to pedestrian mobile phone use tripled from 2004 to 2010. If injuries continue to increase at this alarming rate, researchers predict there will be over 3,000 injuries per year by 2015.

Some states are proposing laws banning pedestrians and bicyclists from using cell phones and other technological gadgets, while AT&T is looking for technological solutions.  To improve traffic safety on New York City streets, At&T has announced Connected Intersections, 3-month challenge to create apps and wearable solutions that would make pedestrians, cyclists and motorists more aware of their surroundings and alert them to potential dangers.

“Mobile technology has allowed people and communities to connect in extraordinary ways, and as an industry leader, our goal is to facilitate ways for mobile technology to help be an asset, not a hindrance to public safety,” said Marissa Shorenstein, New York State president of AT&T, in a statement. ”

Connected Intersections challenges software developers, professionals, designers, and technologists nationwide to submit technological solutions that apply smart phones, wearable technology, and wireless networks to improve traffic safety and reduce collisions.  The challenge is open to:

•  individuals at least the age of majority where they reside as of the time of entry
•  teams of eligible individuals
•  organizations (including corporations, not-for-profit corporations and other nonprofit organizations, limited liability companies, partnerships, and other legal entities)

Would you like to be part of the solution?  For more information or to register for the challenge, click here.  What type would you create?  What type would you wear?  I look forward to the results.

Mark Bello has thirty-seven years experience as a trial lawyer and fifteen years as a leading expert in the lawsuit funding industry.  His company, Lawsuit Financial Corporation, provides necessities of life funding to plaintiffs involved in pending, personal injury, litigation. He is a Member, Justice Pac Member, and Sustaining Member of numerous state and national justice associations.